Case Studies

Real campaigns.
Real results.

From global beer brands in the US market to Australian ecommerce businesses, here's a look at the campaigns we've planned, built, and optimised — and the numbers behind them.

91M+

Total ad impressions

$1M+

Total ad spend managed

6.6M+

Website visitors driven

530%

Subscriber list growth

eCommerce · Pet Food

Australian Premium Dog Food Brand

April 2019 – May 2024 · 5 years

Google AdsMeta AdsGA4Google Tag ManagerDisplaySearchVideo

The challenge: A family-owned Australian premium dog food brand had been operating online since 2013, but after six years their website had accumulated just 197.5K total visitors. They needed a digital marketing partner to drive meaningful, sustained traffic growth, and more importantly raise brand awareness.

What we did: We took over their full digital marketing. Building and managing Google Ads campaigns across Search, Display, and Video, alongside Meta Ads campaigns. We configured GA4 and Google Tag Manager, implemented conversion tracking, and delivered regular performance reporting.

The result: We drove the website from 197.5K lifetime visitors to over 6.6 million. We managed a total Google Ads budget of $585K plus comparable Meta Ads investment before the brand brought operations in-house.

6.6M+
Website visitors driven
$585K
Google Ads budget managed
197.5K → 6.6M
Visitor growth
5 years
Partnership duration

FMCG · Beverage · US Market

International Beer Brands — US Advertising

May 2021 – Present · Multi-brand

Google AdsMeta AdsDisplaySearchVideoBrand Awareness

The challenge: Multiple international beer brands needed to build awareness and drive engagement in the competitive US market, each with distinct positioning and audiences requiring tailored strategies.

What we did: We managed multi-platform paid media campaigns for four brands simultaneously across Google Search, Display, Video, and Meta Ads, with unique creative strategies and budget allocation optimised for reach in the US.

The result: Campaigns generated a combined 91.2 million Google impressions and 15.8 million Meta impressions, with a total managed budget exceeding $275K USD, successfully establishing brand presence across key US metropolitan markets.

91.2M
Google impressions
15.8M
Meta impressions
885K+
Total clicks
$275K+ USD
Total budget managed

eCommerce · Food & Beverage

Australian Artisan Honey Producer

June 2019 – Present

Web DevelopmentShopifyGoogle CloudOn-page SEOGoogle AdsMeta Ads

The challenge: An established artisan honey producer needed a complete digital overhaul. A brand website, a separate Shopify ecommerce store, and an ongoing digital marketing strategy to grow online and in-store revenue.

What we did: We designed and developed both their primary website (hosted on Google Cloud) and their Shopify ecommerce store. We implemented on-page SEO across both properties and launched ongoing Google Search and Meta Ads campaigns.

The result: The brand now operates a professional dual-site setup with growing organic visibility and consistent paid campaign performance. The engagement continues as a long-term partnership spanning over five years.

2 sites
Website + Shopify store built
5+ years
Ongoing partnership
SEO + SEM
Integrated strategy
Google + Meta
Multi-platform campaigns

Retail · Building Materials

Victorian Timber Retailer

March 2023 – Present

WebflowGoogle AdsMeta AdsMailchimp EDMCopywriting

The challenge: A Victorian timber retailer needed ongoing website support and a digital marketing strategy to promote regular timber auctions and drive both foot traffic and online enquiries.

What we did: We provide ongoing Webflow development, run Google Search and Meta Ads campaigns timed around their auction calendar, create ad copy, and manage their Mailchimp EDM strategy including list growth and segmentation.

The result: The retailer's email subscriber list grew by over 530%, creating a powerful owned-media channel. Combined with targeted paid campaigns, the business has seen consistent growth in auction attendance.

530%
Email subscriber growth
Webflow
Ongoing site development
Google + Meta
Auction campaign ads
EDM
Mailchimp strategy & growth

Lead Generation · B2C

Full-Funnel Meta Ads Lead Generation

August 2024 – Present

Meta AdsLanding PagesA/B TestingUGC BriefingCreative TestingArcads AI

The challenge: A client needed a full-funnel Meta Ads strategy and execution. From top-of-funnel brand awareness through to bottom-of-funnel lead generation. Supported with landing pages purpose-built for conversion.

What we did: We built the complete ads funnel, created ad copy and video scripts, briefed creators, designed landing pages, and ran continuous A/B tests.

The result: The full-funnel approach delivered a consistent pipeline of qualified leads at sustainable CPA, with the testing framework enabling ongoing optimisation of creatives, copy, and conversion rates.

Full Funnel
Awareness → Lead Gen
A/B Testing
Continuous optimisation
AI Creative
Arcads-powered testing
UGC + Copy
End-to-end content

Ready to be our next case study?

Let's talk about how Raybeam can drive real, measurable growth for your business.

(+61) 0484 250 777  ·  hi@raybeam.co